Our MARKETING
A Tailored Strategy
Every property deserves a marketing strategy tailored to its unique character, audience, and goals. We take a personalized approach to every listing, combining professional photography, compelling storytelling, targeted digital exposure, and strategic positioning designed to maximize visibility and attract qualified buyers.
As sales associates with Fortune Christie’s International Real Estate, your property benefits from a globally recognized luxury real estate network and the prestige of the Christie’s auction house. Through local expertise, international connections, and a global audience actively seeking opportunities in South Florida, we position your home for exceptional exposure both locally and worldwide.
Christie's New York
Through Christie’s International Real Estate, we offer qualifying properties the opportunity to be showcased in a dedicated window adjacent to the Christie’s New York auction house in Rockefeller Center. This exclusive display presents select listings to millions of visitors each year, providing exceptional exposure enhanced by the prestige of Christie’s in one of the world’s most iconic destinations.
Email Campaigns
FCIRE’s weekly report, In The Loop, delivers updates on new listings, newly priced properties, and open houses to a highly engaged network of internal and external brokers as well as active buyers across South Florida, ensuring consistent exposure within a focused professional circle. What If, our monthly property showcase email campaign, is designed to elevate visibility and extend reach across is designed to elevate visibility and extend reach across Fortune’s network, maximizing exposure and engagement.
PR Opportunities
Exceptional listings with remarkable stories receive dedicated media exposure, as well as featured placement on Luxury Defined, Christie’s International Real Estate’s official blog. Our in-house PR team regularly secures coverage in top-tier international media, elevating standout properties to a global audience of high-net-worth readers, industry tastemakers, and qualified international buyers.
Professional Photography
Through high-end professional photography, we present each listing at its absolute best—capturing light, scale, and atmosphere to create images that invite buyers to imagine life within the space. From interior, exterior, and aerial shots, we highlight each property’s most compelling features to ensure your listing stands out, attracts qualified interest, and leaves a lasting impression in a competitive market.
Digital Advertising
Through targeted digital advertising opportunities, we position select listings across leading global platforms, including JamesEdition and The New York Times digital display network, reaching high-intent real estate audiences. Select properties are also highlighted in The Luxury Connection newsletter by Christie’s International Real Estate, distributed to a global network of real estate professionals.
Global Exposure
Through sophisticated search engine marketing and inbound campaigns, FCIRE listings reach millions of qualified visitors worldwide. Listings are also syndicated in over 19 languages and across more than 200 websites and apps, including Realtor.com, Trulia, Homes.com, and Apartments.com, alongside exposure in high-profile global publications such as Barron’s, MarketWatch, Country Life, JamesEdition, Mansion Global, and The Wall Street Journal.
Print Advertising
Through curated print advertising opportunities, we showcase select properties in leading international publications, including The New York Times, The Wall Street Journal, and Financial Times, as well as Christie’s International Real Estate Magazine, which reaches Christie’s established clientele and creates an unprecedented level of international visibility for buyers and sellers of high-value properties.
Social Media
From branded content, organic posts, and promoted campaigns, we elevate exposure among both followers and potential clients, ensuring consistent visibility across key social platforms. Content is thoughtfully tailored to each platform’s style and audience, strengthening overall listing presence, enhancing engagement, and presenting each property with clarity and impact across digital channels.